THE Swinton result was very disappointing. Everyone connected with the club knows the hard work is being done, but still results aren’t coming our way.

When things go wrong there is a temptation to change something, anything, just as long as we are seen to be doing something.

However, for me, I have to make reference to our development plan we put together before the start of the campaign. We said that the club needs to sustain itself and not become pray to a boom-and-bust scenario which pervades many clubs as they risk short-term success at the cost of long-term sustainability.

It is a delicate balancing act. We can’t afford to spend money we haven’t got, but at the same time we can’t afford to lose our fanbase which could damage our short-term finances – and we absolutely can’t afford to slip to League One.

We all need to stay strong and stick together. The board, the coaching staff, the players, the sponsors and the supporters all need to work together.

As a board we need to keep doing what we have been doing but now more than ever. We need to provide the funds for the team to develop and that means we must focus more than ever on fundraising through events and continuing to attract sponsorship.

We still need to develop our community programme so that we are engaging and creating our fan base of tomorrow and being seen to have a positive impact with charitable groups and we still need to be transparent, our fans need to know what’s happening with their club.

The coaching staff and the players have to play their part. They also now have to work harder than ever. The harder you work the luckier you get is a proverb I believe in.

I know we have a fantastic coach, staff and players who are totally committed to the club. Believe me; they have held the inquest in their head more than anyone.

And to the supporters, you also have to play your part. The easy decision is to walk away, but in the long run we will get the club we deserve. If the supporters continue to back the club through thick and thin, they will have been on a journey.

The journey isn’t as smooth as we would like, but when we get this right it will be all the sweeter if you have been with us all the way. The good times aren’t really good times if that’s your only experience.