Police are urging Cumbrians to remain vigilant against fraud as online shopping peaks during the Christmas period.

It comes as Cumbria police crackdown more on types of crime that are heightened during this time, including drink driving and domestic abuse.

Assistant Chief Constable David Stalker outlined the steps being taken by the constabulary to prevent fraudulent activity and protect communities from becoming victims of scams.

"People use the internet more prevalently over this period," ACC Stalker said.

"They're using it legitimately to buy gifts for their friends and family and absolutely should be able to without being a victim of fraud.

“Our main message is please don't be embarrassed if you feel you've fallen victim to fraud and report it to us so we can do something about it and support you."

Police will soon be putting out further information on social media regarding fraud prevention and ACC Stalker asked everyone to share them with friends and family.

Such information includes practical advice, like recommending shoppers stick to reputable retailers and that they know the origin of what they’re buying.

In addition to fraud awareness, ACC Stalker said people should remain cautious about social media activity during the holidays.

"Be mindful that there may be people who are not necessarily your friends who can access your social media and see that you have an empty house," he warned of a heightened risk of burglary as a result.

On this, ACC Stalker recommended simple preventative measures such as locking doors and windows and avoiding advertising unoccupied homes online.

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"We absolutely understand that people will be sharing their occasions and activities over the festive period, but common-sense precautions can make a big difference," he said.

Cumbria police’s fraud-fighting campaign is part of a wider strategy to ensure safety during the Christmas period, with increased patrols, targeted operations, and a strong emphasis on community engagement.

"We would just ask you to support us as your local constabulary in keeping your community safe by sharing those messages," ACC Stalker concluded.