Tesco has explained why it chose Barrow's one and only 'fish and a rice cake' guy to be the face of its meal deal option that's perfect for gym goers.
34-year-old Danny Andrews went 'viral' after appearing on BBC Three’s Baby Face Body Builders documentary in 2007 at 16 after explaining his stringent 'fish and a rice cake' diet for an upcoming bodybuilding competition.
After the launch of his own food brand, Danny's Protein Rice Cakes in June, the bodybuilder is now part of a new Tesco Food campaign.
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Centred around its beloved Meal Deal, the supermarket chain is celebrating a major upgrade, with improved ingredients and the introduction of a plethora of brand new products.
The new social campaign shows British Meal Deal lovers from all walks of life passionately stating why their combination is unquestionably the only 10/10.
The spot opens in an urban park with an innocent Meal Deal lover about to tuck into his lunch.
He begins to upload a picture of it, shouting about how the improvements 'slap', but is quickly interrupted by a flurry of other Meal Dealers around the park, each claiming why their choice is the only 10/10.
Enter Danny Andrews, who can be seen bench-pressing in the park.
He shouts 'naahhh' and emphasises that healthy protein-filled option of a 'chicken salad, U-Fit and an egg pot' is all that is needed.
A Tesco spokesperson said: "The Tesco Meal Deal is hugely popular with our customers, and we wanted to let them know that we have made it even better by improving quality and introducing even more new options.
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"Everyone has their favourite Meal Deal combo, including office workers grabbing their lunch, bargain hunters strategising to get the most value possible, and gym enthusiasts looking to maximise their protein intake. Who better to represent the gym-goers than viral bodybuilder, Danny Andrews?"
Some of the Meal Deal improvements include switching to cheddar matured longer for extra strength, plum tomatoes for extra sweetness and adding new seasonings for a more delicious flavour.
There’s also seven new salads into the core offerings for healthier lunch option.
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