A business in Ulverston is hoping that Barrow AFC's clash against Chelsea will be the key to raising their profile.
Cumbria Roofing, owned by Kevin Fisher, is one of the shirt sponsors for the Bluebirds and was left looking on the bright side after Tuesday's game.
Despite AFC's 5-0 loss away at the Premier League juggernauts in the Carabao Cup, Kevin described it as being 'what dreams are made of' to have more people than ever learning about his business.
He said: "Advertising on prime time Sky Sports, with a 38,000 crowd and a few hundred thousand watching on TV.
"We have had ex-suppliers and old contacts reach back out as a result of seeing our branding on TV last night."
The club itself agreed with Kevin, branding it as the 'perks of sponsorship', and thanked him for the support that has helped AFC get to the point of competing against the big boys of the footballing pyramid.
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