A business in Ulverston is releasing a new clothing range dedicated to the market town.
Working Class Heroes will be officially launching the line on Friday, August 30 with a party at its store on Market Street from 5pm.
The clothes have been designed in partnership with Bristol-based streetwear brand Parlez and will give Cumbrians a chance to represent their home county wherever they go.
Adam Kapustynskyj, of Working Class Heroes, said: "We've been stocking Parlez for a number of years and our relationship with their team has blossomed into a friendship which exists outside of the nine-to-five.
"The brand has gained a cult-like local following from the guys and girls who shop with us so we thought we'd work together on a limited capsule collection to offer something different and celebrate our hometown of Ulverston."
The t-shirts in the collection, along with an exclusive cap, have been designed with Hoad Hill's topography in mind, paying tribute to Ulverston's biggest tourist attraction.
It also features a quote from Alfred Wainwright and Cumbria's national flower, the Grass-of-Parnassus.
The 'District Shirt' celebrates the county in a more subtle way, using a combination of colours from the Cumbria flag to ensure that the town is never too far from your heart.
"Ulverston - AKA The Party Capital of the UK - is home to Stan Laurel, Hoad Monument, an endless supply of boozers, great food, live music and more festivals and events than you can shake a stick at," said Adam.
"It's also worth mentioning that the earliest recorded pole vaulting competition in England was held at Ulverston Football and Cricket Club in 1843.
"We're proud Ulverstonians, which is why we asked the guys at Parlez to design something for our hometown.
"We're very excited to launch this one and can't wait to see everyone at the launch party."
You can take a closer look at the range and get ready to pre-order your own shirt by visiting the website here.
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