An art gallery is launching a new piece of artwork to support the Great North Air Ambulance Service (GNAAS).

Over the weekend of July 27 to 28, Lucy Pittaway Ltd's seven galleries and online store will be awash with activities to raise vital funds for the charity.

A stunning new artwork, "Flying Coast to Coast", is set to be unveiled.

The gallery is pledging 10 percent of sales from this piece to GNAAS for the rest of the year.

In addition, 25 percent of the sale price of the original piece and 5 percent of total artwork sales over the weekend will be donated to the charity.

The company is also offering a chance to win a framed piece of the new artwork, at a value of £140, through a special prize draw.

Ben Sission, specialist fundraiser north east at GNAAS, said: “Lucy and her team are truly inspiring.

“Since pledging GNAAS as their charity of the year, they have created a wonderful array of different fundraising activities to benefit the charity.

“From three Pittaway Picture fundraising walks to pledging proceeds from the sale of artwork and from gallery days to prize draws, they have been focused on helping raise as much money as possible for our charity.”

Other initiatives planned throughout the year include three Pittaway Picture walks, a recyclable clothes collection, participation in the Great North Run, sponsoring a table at the GNAAS NE Ball, and donating £1 for every 10-pack of Christmas cards sold in 2024.