Dave Myers: Travelodge responds over Dave Day room costs

Thousands of people will be coming to Cumbria on June 8 to celebrate the life of Dave Myers, who passed away in February following a two year battle with cancer.

The influx of tourists from across the country looking to take part in the celebratory events has quickly resulted in the local hotel industry being pushed to the extreme.

Read more: Dave Myers: Barrow hotels to get big boost from Dave Day | The Mail (nwemail.co.uk)

As one participant described: "It has been a nightmare trying to book accommodation in Barrow-in-Furness.

"Everywhere is full and I just about managed to get a place in Haverigg - though I think the obvious popularity is going to make the day amazing!"

The majority of hotels in Barrow itself are already sold out, with people resorting to looking further afield in Furness or for alternative accommodation.

Read more: Rugby club to open its grounds to accommodate Dave Day visitors | The Mail (nwemail.co.uk)

According to Booking.com, at least 95% of hotels in Barrow were fully booked on the day of June 8.

And it is this increased demand that has seen the Barrow branch of Travelodge come under fire for the overwhelming increase in room prices.

One person commented: "I've just seen that the Travelodge is £185 - it's disgusting."

On the Friday before Dave Day, June 7, the only available room for one adult staying overnight is priced at £39.99, a standard double room.

At June 8, the only option at the time of writing for one night's accommodation for a single person would set a visitor back £229.99 - with the expense of a family room rising to £252.99 at the hotel's 'flexible rate'.

A spokesperson from Travelodge explained that the increases match what other establishments have been offering.

They said: "As the UK’s first budget hotel brand, our aim is to provide great quality stays at a great price.

"We regularly review our room rates to make sure they are as competitive as possible.”