The people of Ulverston have reacted to the Roxy cinema's new eagerly-anticipated logo.

In the past couple of weeks, the scaffolding has finally been removed to reveal more and more of the vintage cinema's new look.

The Roxy Collective has been busy completing the first phase of repairs and renovations on the building which dates back to 1937.

READ MORE: Ulverston's Roxy cinema teases new look as scaffolding comes down

After donations from the local community, general public, private donors and various funding bodies, the collective was able to buy the Ulverston building to restore it back to life.

The new logo is black, white and gold with a 'nod to the building’s art deco past but with a clean and modern twist.'

The new signage, which also lights up at night, has been welcomed by the local community.

Ulverston mayor Michelle Scrogham said: "I got so excited when I saw it lit last week, it's looking fantastic now the scaffold is down.

"Great work, can't wait to see the interior begin to take shape."

One woman said: "It looks awesome guys. You could not have done a better job. Well done everyone for making this iconic building look iconic again."

Another added: "It looks elegant, classy and cool."