Jordan Louise-Smith crowned Miss Earth England 2023

Qualified chartered accountant Jordan Louise-Smith, 25, will vie with contestants from dozens of other countries to be crowned Miss Earth in December.

Miss Earth is the third largest beauty pageant in the world, followed by Miss Universe and Miss World.

It is also the largest environmental pageant in the world, which aims to educate against environmental degradation and encourage climate action.

Jordan, who has a first-class honours degree in accounting and finance and now lives in Edinburgh, studied A-Levels in maths, German and history at Chetwynde School.

Jordan will travel alongside Miss World Wales in the 15-hour flight to Vietnam with the pair being the only representatives of the UK. 

She said: "I was absolutely over the moon and elated to be crowned Miss Earth England 2023 and I've always wanted to visit Asia with Vietnam being on the list. 

"It's such an amazing opportunity to be on the largest international stage for pageantry. In Vietnam it’s streamed on all the major TV networks and I've been told that you're very much treated like a local celebrity - we'll even get a police escort.

"It's going to be a great mix of fancy events like gala dinners as well important humanitarian work so it's incredibly exciting."

She is also eating disorder awareness advocate for the Beat charity. She was previously diagnosed with the rare avoidant restrictive food intake disorder (ARFID) which led to Bulimia.

She now aims to educate people about eating disorders while breaking down its stigmas and stereotypes.

"One of my earliest memories was having a phobia of food," Jordan said. "That's essentially what ARFID is. I struggled from an early age and my family knew something was wrong but were very supportive.

"I could only have a limited amount of food and anything outside that would make me have a panic attack.

"It was when I moved into uni halls in 2016. It didn't take long for my housemates to notice something was wrong.

"My family had been a safe place however my housemates started making incessant comments and doing things like putting food in the pan that I then couldn't eat. I started to cook in unsociable hours and became very withdrawn."

The doctor told Jordan her symptoms looked like an eating disorder however she was still a healthy weight. It was only when she developed Bulimia that she was referred for treatment and was diagnosed with ARFID at 20 by a psychiatrist.

She said: "I'd struggled for 18 years and was quite relieved to get a diagnosis as I realised I'm not just weird, it's an actual illness."

Jordan is now six years into her recovery and has spoken with several Scottish MSPs regarding access to eating disorder treatment - including legislation around calorie labelling.

Another cause close to her heart is sustainable fashion and conscious consumption. 

She said: "I absolutely love fashion; I've always used it as a way to express myself. There are a lot of ethical and environmental issues in the fashion industry however such as over-consumption, wastefulness and treatment of garment workers.

"There's also a lot of greenwashing when organisations spend more time marketing themselves as environmentally friendly than on actually minimizing their environmental impact.

"People can buy into that so it's about educating people.”

She was crowned in London on October 7 succeeding 2022's England representative Beth Rice, from Basingstoke. 

The stage in Vietnam will be no stranger to Jordan who has also held the titles of Junior Miss South-Lakes and Miss Cumbria as well as being a former contestant of Miss England and Miss Universe Great Britain.

The winner receives $20,000 as well as travel opportunities throughout the year while those placed in second, third and fourth, known as the royal court, will win $2,000 each.

Miss Earth 2023 will be held on December 22 with Mina Sue Choi of South Korea crowning her successor at the end of the event.