BAY Hospitals Charity is launching a series of radio and bus advertisements to raise awareness and encourage donations in support of their work. 

The charity puts extra funding into NHS services in Morecambe Bay, on top of what is provided by the government, to 'elevate the service offered to patients to a level higher.' 

The money for the adverts comes from a grant provided by NHS Charities Together. 

Suzanne Lofthouse, from the Morecambe Bay Trust, said: "The Bay Hospitals Charity allows us to elevate the service offered to our patients to a level higher than what we could provide relying solely on Government funding, transforming local people's experience of care, so it is vital that we continue our work - which then supports the patients and staff across the area.

"So many people are incredibly generous, year upon year, and we are so grateful for their support. The grant we have received can help us broaden our message to the wider public and hopefully help generate even more money to help our local population.

"We are making it easier for local people to donate by installing pay points across the hospital sites, and we accept donations on our website or in any other way. We are incredibly thankful for every fundraising effort that people make and every donation we receive. We'll continue to keep people informed on how their donations help our patients and staff."